Our Story

Elari began as Toille in 2021, a one-woman-show operating from a dining table during lockdown in Sydney, Australia. While on her maternity leave, Gemma hand embroidered hundreds of jumpers and blankets while her newborn Elliot (Toille backwards) was asleep.

Almost a year later,  Steph, expecting her second daughter, joined the business.

Elari is a combination of our daughters’ names: Elisabeth, Elliot, and Astrid. 

Thank you for supporting a family owned small business. Without you, we would not be here. 

From our families to yours, with love. This is Elari.