New Name, Same Us!

Yes, you're in the right place! Welcome to Elari, formerly Toille. 

When I started this business last year, I never expected it to grow to what is has become, and for that I am so grateful to each and every one of you. Thank you, from the bottom of my heart, for believing in this little business.

I am so excited to announce that my beautiful friend Steph has now joined me and we figured it was time to change our name.

As some of you may remember, Toille is my daughter Elliot's name backwards. It is also a play on the French word “toile”, a linen or cotton fabric, or an early version of a finished garment so the design can be tested and perfected.

How perfect, right?

Toille was our toile.

Elari is a combination of all our daughters' names: Elliot (1) and Steph's daughter Elisabeth (3), and Astrid (due any day now!).

We hope you love it! And, hopefully it's much easier to pronounce than Toille 😉

What else is new?

We have a new logo, which Steph (architect + designer) designed in our beautiful neutral colours.
Elari logo - www.elarithelabel.comApart from that, nothing major - we are still us, here to create beautiful hand embroidered keepsakes for your little ones. Our gorgeous new Winter range will be coming soon, so stay tuned for updates.

Please bear with us while we transition between the brands. We still have quite a lot of Toille branded stock and packaging, which we will continue to use as we don't believe in unnecessary waste.

Thank you for coming on this journey with us!

xx Gemma + Steph